Stop Looking For Your Brand. Start Seeing It.
 

Hello + Welcome to MirrorBrand.

(Said with an echo for dramatic effect)

 

Please be sure to bookmark this page as well as to keep your login credentials handy. 

Each Monday, the corresponding week's content will be made available to you below.
Replays for LIVE sessions (including Q+As) will also be made available on each week's respective page.

If you have any trouble accessing the content please email us at hello@public-persona.com


Week 1 – Start Here.
Week 2 – Self (Re)Discovery.
Week 3 – Self - Perception. (Part 2)
Week 4 – Strategy.
Week 5 – Strategy. (Part 2)
Week 6 – Story.

Week 7 – Style.
Week 8 –Style. (Part 2)
Week 9 – Spin.
Week 10 – Synthesis.
Week 11 – Synthesis. (Part 2)
Week 12 – Synthesis. (Part 3)


 

A quick note.

I am incredibly excited and honored  to be your guide in this amazing journey of (re)discovering, (re)imagining, and (re)creating your brand - from head to footnote, top to bottom-line.

Sounds like a big deal, right?
(That’s because it is. )

Please be sure to review the following...

 

getting started

First thing's first!
Be sure to join our Private Facebook Group!

Pop in + introduce yourself!
This is where we'll be opening up the Disco Floor*

(That's short for both discussion + discovery - plus there's that whole mirrored ball thing- see how I did that?)

 I'll also be posting a few initial prompts throughout the coming week to get you pre-thinking through various aspects of your brand so keep your eyes open!

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Mark your calendars

MirrorBrand - Week by week 

Here's an overview of the program week by week.

Each Monday we'll be releasing fresh content.

Each Thursday (unless otherwise noted), We'll have a live Q+A/ Hotseat Session from 3-4:00 pm EST.


Week 1

Start Here - 9/16 - 9/22

Monday September 17  - Content Release

Thursday September 20  - LIVE Kickoff Session // Q&A Hotseat via Zoom Conferencing, 3:00-4:00 pm EST

Tuesday, Wednesday + Friday Mornings (EST) - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly*


Week 2

Self (Re)Discovery (Part 1) - 9/23 - 9/29

Monday September 24 - Content Release

Thursday September 27 - LIVE Q+A/Hotseat from 3:00 -4:00 pm EST

Wednesday - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly*

 


Week 3

Self (Re)Discovery (Part 2)  - 9/30 - 10/6

Monday October 1 - Content Release

Thursday October 4 - LIVE Q+A/Hotseat from 3:00 -4:30 pm EST

Tuesday + Wednesday Morning EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


Week 4

Strategy (Part 1)  - 10/7 - 10/13

Monday October 8 - Content Release

Thursday October 11 - Q+A/Hotseats via Zoom Conferencing from 3:00-4:30 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


Week 5

Strategy (Part 2)  - 10/14 - 10/20

Monday October 15 - Content Release

Thursday October 18 - Q+A/Hotseats via Zoom Conferencing from 3:00-4:30 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 6

Story - 10/21 - 10/27

Monday October 22 - Content Release

Thursday October 25 - Q+A/Hotseats via Zoom Conferencing from 3:00-4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 7

Style (Part 1) - 10/28 - 11/3

Monday October 29 - Content Release

Thursday November 1 - Q+A/Hotseats via Zoom Conferencing from 3:00-4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 8

Style (Part 2) - 11/4 - 11/10

Monday November 5 - Content Release

Thursday November 8 - Q+A/Hotseats via Zoom Conferencing from 3:00-4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 9

Spin  - 11/11 - 11/17

Monday November 12 - Content Release

Thursday November 15 - Q+A/Hotseats via Zoom Conferencing from 3:00 - 4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 10

Synthesis (Part 1) - 11/18 - 11/24

Monday November 19 - Content Release

Thursday November 22 - Q+A/Hotseats via Zoom Conferencing *NO Q+A/Hotseats over Thanksgiving week*

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 11

Synthesis (Part 2) - 11/25 - 12/1

Monday November 26 - Content Release

Saturday December 1 - Q+A/Hotseats via Zoom Conferencing from 3:00 - 4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


WEEK 12

Synthesis (Part 3) - 12/2 - 12/8

Monday December 3 - Content Release

Thursday December 7 - Q+A/Hotseats via Zoom Conferencing from 3:00 - 4:00 pm EST

Tuesday, Wednesday + Friday Mornings EST - Sarah will be in the Facebook Group providing feedback, answering questions. Please tag her directly* 


*Please note that while Sarah will do her very best to answer all of your questions in the Facebook group, the only guaranteed time for feedback and/or q+a is during our LIVE Q+A Each week. Each person will be allotted 10 minutes per session. If for any reason you are unable to attend the LIVE Q+A, Please post your Q+A in the Facebook group prior to the Q+A and Sarah will be sure to answer you. 

 

PRIVATE SESSIONs

Schedule your private 1:1 sessions with Sarah

This program includes ONE 60-minute private  sessions. 

These sessions can be scheduled at any time between September 17 and February 9th.
(The exception being over the Thanksgiving Holiday)

Should you desire more than two private sessions, these will be made available to you at Sarah's preferred client rate. Please see the FAQ section below for more details. 

 

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Frequently Asked Questions

Here are some frequently asked questions. If for any reason you have a question that is not addressed below please contact us via the following address:
hello@public-persona.com


What if I can't make it live to all of the sessions?

No sweat. The sessions will be made available to you for download immediately following each session.
And if you're unable to attend the live Q+A but DO have a question / need some support?
Be sure to post your Q in the Facebook group prior to the live session and I'll be sure to provide an A either at the end of the recorded session (if time permits) or will respond directly within the facebook group. 


How does feedback work?  

I'll be popping into Facebook frequently to check in and answer q's throughout the program on Tuesday, Wednesday, and Friday mornings. Please note however, that the guaranteed time for feedback, collaborative brainstorming, etc is on our live Q+A session each Thursday.
 

Can you keep me accountable?

In order to get the best results from this program, you will need to keep up with the work.  I suggest blocking out a couple of hours of uninterrupted time each week in which you'll be able to focus your attention on your brand and to work through each week's Work-It-Book. 

I also HIGHLY recommend teaming up with one or more participants in the program to keep each other on track as accountability buddies and to provide mutual support and feedback throughout the process. If you wish for some support in finding an appropriate accountability buddy, please email us here: 
info@public-persona.com
 

Help! How can I get some tech support?

If you experience any tech issues with the MirrorBrand website or need support connecting to zoom, please email us at the following address
hello@public-persona.com

 

How can I update my account (email address, payment method, etc)

If for any reason you wish to access or update your account information  - to change your payment method, email address, etc. you can access your account using the link below.

Access Your Account



What I feel like I need additional support? 

My goal is for the program to be able to help YOU achieve yours. That being said - as this is a group program I do need to share my focus equally across all of the participants. For that reason, I do include two private 1 hour sessions as part of this program to use at any point throughout our 12 weeks (subject to availability). 

Should you feel like you need additional 1:1 session with me, I can offer that to you at my existing client rate of $250/hour. 
You can find the direct link to schedule a session below that should you feel you need it at any point along the way.

SCHEDULE SESSION

(Please do not share this link with anyone outside of this group as this is my rate for existing clients only.)

 

 

That's all for now - Can't wait to dive in! 

See you in Facebook!

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