THE SYMBIOSIS OF STRATEGY, STORY, STYLE + SOUL

(Re)imagine your brand:
From head-to-footnote,
Top-to-bottom-line.

This is MirrorBrand™

The intimate brand-building mentorship-meets-mastermind for
Creatives, Coaches and Consultants who are ready to:

- Completely transform their brand and (re)align their business from the inside-out.

- Create an elevated brand platform that uniquely positions their business for exponential growth.

- Create crystal clarity in what sets them apart and a magnetic confidence that emanates from everything they do.

Evolve your brand. Elevate your business. Embody your next level.

Mirror Mirror on the wall: who’s the FACE BEHIND IT ALL?

Meet Sarah Ashman

Business Mentor | Brand Strategist | Creative Director | Mindset Coach

For 20+ years I’ve worked behind-the-scenes building hundreds of unforgettable brands for everyone - from mega-corporations (like Apple, Google, Nike) and celebrities (like Madonna, Jimmy Fallon) to visionary entrepreneurs in the online space (like you).

My work empowers those who are the “face of their brand” to identify and step up to their “next level” through my unique approach to personal brand development that seamlessly integrates Business + Brand Strategy, Creative Direction as well as Mindset + Energy Work to ignite a powerful holistic transformation - one that completely reimagines how they show up, serve and share who they are with the world.

But you might be surprised to know:

I spent many years hiding behind my work and A-list clients – telling myself I was happy there. I put myself in a box and even though I was for all intents and purposes “successful”, I always felt something in my business and brand just wasn’t quite right –  as if there was some part of my vision I just hadn’t unlocked yet.

I felt like I was a genie in a bottle: I knew I had magic inside but I continuously struggled to see the label - and couldn’t for the life of me figure out what my magic really was - much less how to package it - or talk about it.

I was so frustrated… I can do this work for other people, why can’t I do it for myself?

SUDDENLY IT CAME TO ME

I stopped looking outside of myself for the answers. I stopped looking at what everyone else was doing. I stopped trying to define myself through their eyes.

And instead, I started looking within.

And with some deep-diving self-reflection and strategic perspective I was finally able to SEE myself, my magic, my message and my mission.

I was FINALLY able to see the parts of myself that I had been overlooking, the parts I forgot about, the parts I was afraid of that showed me what I am really meant to do.

This inability to see myself as clearly as I see my clients forced me to create this process. I put myself through my own transformational branding process and realized that I didn’t need to shrink or hide anymore. All of my interests, gifts, and callings were not random, as I had thought. They are all on purpose and all part of my unique creative genius. I redefined my own Brand Identity and built a legacy to leave behind.

Since then, this work - this transformative process and methodology has evolved along with me…

This is what it means to be a category of ONE.

Stop looking for your brand outside of yourself – 

Start looking in the mirror.

Hillary completely reimagined her business’s focus and developed a new brand around her refined direction

"...MirrorBrand blew me out of the water."

"I'm not new to this brand thing. It's a huge part of my work and my business...but what we did inside MirrorBrand blew me out of the water.

It's not just about the "who are you/who do you serve/ what do you wanna look like?" It's deeper – much deeper.

So many times in my branding journey I've second-guessed. Struggled. Put things out there that didn't feel quiiite right, or couldn't evolve with me. What I created in MirrorBrand is head and shoulders over any of that.

If there's one lesson I keep learning in business, it's to make sure when you invest, you invest in the best. So if you're ready to level up your brand to the major leagues The best has landed..."

Hillary Weiss | Positioning Coach + Creative Director

The Process

The MirrorBrand Method™ is my comprehensive framework designed to help you to redefine your brand and (re)align your business from the inside-out.

Each phase builds seamlessly on the next to create an elevated brand platform, identity and presence that uniquely positions your business for aligned, exponential growth and enables you to show up and shine in a way that only you can.

Here's an overview of what we'll dive into... 

01 – Self Reflection

Dive deep (very deep) into who you are to (re)discover and (re)define what makes you and that-thing-you-do incredibly distinctive so that you can clearly and confidently OWN it.

We’ll also work to identify your unique strengths, powers, and passions, identifying ways to weave more of you and your magic into your business to create a foundational alignment.

02 – Strategy

Create a clear and compelling strategy that is designed to get you noticed for your magic in all the right ways and to stand out as the one-and-only in your space.

03 – Story

What’s your story? We’ll identify your core story and determine how to elegantly and impactfully weave it into your brand and business in a way that will create a compelling connection with your perfect-fit clients and customers.

04 - Statement

You’re the face of your brand, the heartbeat of your business - therefore your business and brand starts with you. In order to truly make a statement, we need to determine the core message(s) that you want to send - visually, verbally, viscerally.

05 – Style

You: unapologetically amplified.  With the foundation in place, we’ll shift our focus to determine how to best express who you are and the magic that you make in the world through your visuals and your voice. Our focus will be to establish a compelling visual and verbal identity - all borne out of the unique way you express your personality to the world.

06 – Spin

Elevate your brand to a level that makes them stop upon entry with a unique creative concept to serve as your brand’s golden thread. This is the secret sauce to creating compelling, cohesive brands that jump off the page (and into your heart).

07 – Synthesis

We’ll work to button everything up, finalizing how the pieces and parts of your brand puzzle fit together. Now? You’re ready to bring your brand to life and embody your next-level business.

The Final TAKEAWAY

The MirrorBrand Dossier

MirrorBrand culminates in the creation of your final MirrorBrand Dossier - a complete summary of the crucial elements of your MirrorBrand work. It’s a living breathing document that'll serve as your brand’s “north star” - guiding everything from how you explain who you are, what you do, how you do it differently, how you tell your story, and beyond.

It’ll help to guide your brand through implementation, ensuring consistency and cohesion across each and every touchpoint whether you intend to outsource, DIY or do a little of both. 

(Investment: protected. Hours of your life saved: 1746839.)

" ...One of the best investments I've made - not only in my business, but in myself."

“This has been one of the best investments I've made, not only in my business, but in myself. 

MirrorBrand helped me see who I am and what I uniquely offer to the world.  The process not only transformed my brand – it actually changed how I do business ... "

-Valerie Jeannis | Speaker, Author, Founder of The I Dare To Dream Project