The Journey

The MirrorBrand Method™ is my comprehensive process designed to help you to redefine your brand and (re)align your business from the inside-out.

It’s designed to help you truly first be able to see yourself, your unique brilliance, and what it is that you truly want to create through your business and share with the world. Because this is how you’re truly able to own it, sustain it and ultimately LIVE it.

It is from this place of inside-out clarity that we are able to define the details of your refined specialty, direction and brand expression - curating each part of your brand with intention to ensure that it is a true reflection.

that truly reflects you, communicates your distinction, attracts the right people , etc.

Each phase builds seamlessly on the next to create an elevated brand platform, identity and presence that uniquely positions your business for aligned, exponential growth and enables you to show up and shine in a way that only you can.

Inner Reflection

Reconnect | Rediscover | ReCONSIDER

This deep-diving self-reflective part of our journey is all about sifting through the seemingly disparate puzzle pieces + parts of who you are, what you love, what you do best, where you've been, and where you want to go next –  identifying how to bring them together in a way that truly clicks into place…

Note: The inner work is something we often skip over trying to hurry up and get to the good part. I assure you: this is the good part.

Outer Expression

REDEFINE | Realign | Recreate

With your newfound clarity, we’ll shift our focus to determine how to best express your reimagined direction and redefined identity in a way that your audience will know how to receive. 

Here, we will strategize, innovate, create, articulate, elaborate, and package who you are, what you do and how you do it differently – clearly, cohesively and creatively.

The Takeaway

your mirrorbrand™ Book 

Truthfully, one of the biggest challenges is communicating the value and all of the takeaways of this experience - because how can you really quantify self-expression?

However, the TANGIBLE takeaway of this experience is your MirrorBrand™ Book - a complete summary of the crucial elements of your MirrorBrand work. It’s a comprehensive overview of your brand. It clearly defines the details of your new brand identity and refined direction - guiding everything from how you explain who you are, what you do, how you do it differently, how you tell your story, and beyond.

It’ll help to guide your brand through implementation, ensuring consistency and cohesion across each and every touchpoint whether you intend to outsource, DIY or do a little of both. 

Inside your completed Dossier you’ll find: