THE SYMBIOSIS OF STRATEGY, STORY, STYLE + SOUL
This is MirrorBrand™– An immersive brand-building mentorship-meets-mastermind
There’s nothing accidental about the brands that catch your eye.
They capture (and keep) your attention and instantly reveal what makes them different, unique, special.
They dazzle you. Delight you despite yourself. Their marketing doesn’t feel like marketing.
It makes you want to subscribe, follow, stalk them (and their dog) on IG, join forces and truly connect.
All without trying too hard.
Or saying too much.
Or breaking a bead of sweat...
Extraordinary brands jump off the page.
Into your heart.
Your mind.
Your wallet.
It looks and feels effortless - doesn’t it?
The way they tell their story…
The way their personality drips off of everything they touch…
Their cohesive aesthetic…
Their jaw-dropping photography…
Their compelling content…
Here's the good news:
Brands like this don't happen by chance. They're built: from the inside-out.
Here's the even better news:
You can build an incredible, unforgettable brand too.
And guess what?
You don’t have to hire an ad agency, with a hulky price tag and pray it will pay off.
Great branding isn’t about pricey graphics, ultra-glam photos, and catchy copy. Sure, stellar branding can make you appear posh…
But the truth is, great branding isn’t just about how your business is seen - but experienced.
Your Brand (the way that I approach brand-building at least) can influence and impact every aspect of your business.
It can inform your business model, your decisions.
It can win you (consistently) higher paying customers + clients.
It can take you from 6-figures to 7 (and beyond).
It can help you trade an 80 hour work week for 5.
And more…
So, how do you build a brand + business people (especially you) can’t get enough of?
You learn how to hold up a mirror first.
This is MirrorBrand™ by Public Persona.
MirrorBrand™ is an immersive mentorship-meets-mastermind designed to help you to (re)imagine your personality-led brand – from head-to-footnote, top to bottom-line.
MirrorBrand™ is a unique brand-building intensive that seamlessly combines business visioning, mindset work, brand strategy and creative direction to help you to completely uplevel and transform your brand from the inside-out, resulting in an elevated foundation for your brand that uniquely positions you and your business for exponential growth.
The big idea= to help you
Transform how you show up in your business, brand (and life for that matter).
Step up to your next level (and beyond).
Perfect the mark you want to make in your space.
MirrorBrand™ is the ultimate framework for transforming your brand from the inside-out and developing a cohesive, unique-to-you brand that is completely tailored to you and you only…
One that amplifies and reflects the most captivating aspects of your personality and skill set; so you can clearly share who you are, what you do best, and why you're utterly original in a way that engages your audience...
Visually. Verbally. Viscerally.
One that turns you into your own brand manager and Creative Director - making huge confident decisions for your website graphics, copy, photos offers, and social presence with confidence (and without wasting precious time and money)...
So you show up powerfully and on purpose – online and IRL.
One that gives you an untouchable competitive edge (no matter how crowded the market)...
Which means your business becomes an institution – instead of just the next “it girl”.
IN SHORT
MirrorBrand™ is designed to help you translate your almost-intangibles into a head-turning hook that'll have us all at "hello".
Which means more customers, confidence and caché (and not to mention - cash)...
MEET SARAH ASHMAN
Mirror Mirror on the wall: Who’s the person behind it all?
I'm Sarah Ashman. I’ve spent 18+ years behind-the-scenes, refining and developing unforgettable, "instant -yes" brands as a Brand Strategist and Creative Director for mega-corporations and prominent personality-led entrepreneurs like:
Mercedes Benz
Estée Lauder
Madonna
Apple
Nike
Coach
Melanie Duncan
Kira Hug
Hillary Weiss
Nikki Elledge Brown
Tonya Leigh
Robyn Youkillis
I know how challenging it can be as an entrepreneur to attempt define your own brand and determine how to best express that to the world in a way that BOTH makes YOU feel fully expressed, confident AND magnetizes your ideal customers and clients.
This is what led me to create this unique methodology that I call MirrorBrand™ that I have perfected over the past 8+ years of working with personality-led brands (and being an entrepreneur myself).
The results can speak for themselves.
Ready to turn your brand into a MirrorBrand™?
First you should know:
Great branding isn’t about throwing pricey graphics, ultra-glam photos, and catchy copy online hoping something resonates (especially when your business is constantly evolving).
It’s about diving deep and learning to hold up a mirror first…
... And I want to show you exactly how it’s done.
Because when you get crystal* clear on who you are, what your customers want, and how to give it to them in a way that no one else can, your brand goes from invisible to invincible.
*waterford for the record
Your mirror awaits.
"I can't recommend MirrorBrand enough..."
"MirrorBrand was an incredible experience. It helped me with everything from honing my vision and helping me to define and communicate what makes me and my accessories line unique – down to the tiniest of details...
...And to be among other exceptionally talented entrepreneurs who were going through the process alongside me was phenomenal. The business and friend connections that came out of this experience were worth their weight in gold alone. I can't recommend MirrorBrand enough!"
Heather D'Addona Barksdale | Switzerland | Couture Handbag and Fashion Designer
"...MirrorBrand blew me out of the water."
"I'm not new to this brand thing. It's a huge part of my work and my business...but what we did inside MirrorBrand blew me out of the water.
It's not just about the "who are you/who do you serve/ what do you wanna look like?" brand basics we all know and love. It's deeper – much deeper.
So many times in my branding journey I've second-guessed. Struggled. Put things out there that didn't feel quiiite right, or couldn't evolve with me. What I created in MirrorBrand is head and shoulders over any of that.
If there's one lesson I keep learning in business, it's to make sure when you invest? You invest in the best.
So if you're ready to level up your brand to the major leagues? The best has landed..."
Hillary Weiss | New York, NY | Copywriter and Creative Director