THE SYMBIOSIS OF STRATEGY, STORY, STYLE + SELF-REFLECTION
This is MirrorBrand
Where just a few months can change everything…
MirrorBrand® is an intimate brand-building mentorship-meets-mastermind
exclusively for
Creative Professionals, Coaches and Consultants Creatives, Coaches + Consultants who are ready to redefine how they show up in their business and brand.
Consider it a co-creative cocoon for reimagination and refinement paired with a powerful, proven process that will help you…
Crystallize + codify all of who you are into a powerfully aligned personal brand that reflects your fullest expression…
Visually.
Verbally.
Viscerally.
Your mirror awaits...
There’s nothing accidental about the personal brands that catch your eye.
There’s an inherent magnetism about them…
Something that effortlessly sets them apart from the rest...
A presence so palpable that they practically leap off the screen...
And in one fell swoop
You find yourself feeling drawn into their universe…
Captivated by their content…
Hanging onto their every word…
Ready to say “yes” to their next offering…
And you start to wonder...what’s their secret?
But you should knoW
It isn’t just the scroll-stopping photography…
cohesive graphics, or clever copy.
That’s only the superficial truth.
It’s REALLY their inside-out self-awareness…
Deeply-rooted clarity + confidence in who they truly are at their core…
And their ability to leverage and lead with what makes them unlike any other…
Brands like this don’t happen by chance. They’re intentionally curated from the inside-out.
I’m Sarah Ashman
Business Mentor | Brand Strategist | Creative Director | Mindset Coach
For the past 20+ years, I’ve built and transformed hundreds of unforgettable brands for everyone - from mega-corporations (like Apple, Google, Nike) and celebrities (like Madonna, Jimmy Fallon) to visionary entrepreneurs and experts in the online space (like you)...
My work empowers those who are the “face of their brand” to identify and step up to their “next level” through my unique approach to personal brand development that seamlessly integrates Business + Brand Strategy, Creative Direction as well as Mindset + Energy Work to ignite a powerful holistic transformation - one that completely reimagines how they show up, serve and share who they are with the world.
My superpower? It’s seeing people.
Seeing their core essence. Their innate brilliance. Their latent potential. And reflecting that back to them for them to see – so that they can bring more of their true selves into their work and ways of expressing themselves.
BuT you might be surprised to know:
Despite this gift for helping people see themselves and determine how to best package and present that to the world,
I couldn’t for the life of me do this work for myself.
I always felt that something in my offerings and brand just wasn’t quite right – it wasn’t really a true reflection or expression of me And even though I was for all intents and purposes “successful” I always felt as if there was some part of my vision I just hadn’t unlocked yet…
But every time I sat down to try to determine who I was, what I was really all about, how I was uniquely suited to to serve - I ended up drawing a blank.
I felt like I was a genie trapped in a bottle: I knew I had magic inside but I continuously struggled to see the label - I couldn’t for the life of me figure out what my magic really was - much less how to package it - or talk about it…
And so I stuck with what was a “known”…
I spent many years hiding behind my work and A-list clients…
I created services + offerings that were based on what I thought I “should” offer rather than what actually lit me up.
But the longer I tried to maintain this charade, the more disconnected I felt from my business and myself.
One night, I found myself looking in the mirror at myself in despair -
”Mirror mirror on the wall - who the hell am I?”
”What am I being called to create?”
And I heard a voice speak very clearly from within:
Stop looking. Start seeing.
And suddenly it hit me…
All this time I had been looking outside of myself for the answers…
I had been looking at what everyone else was doing around me…
And I had been trying to define myself through others eyes…
Instead of SEEING that the answers that I had been seeking were within -
This realization changed EVERYTHING for me. And with some deep-diving self-reflection and strategic perspective I was finally able to SEE myself, my magic, my message and my mission.
I was FINALLY able to see the parts of myself that I had been overlooking, the parts I forgot about, the parts I was afraid of sharing with the world…
And I was finally able to not only see my unique brilliance - but most importantly, I was finally able to see and understand what it was that I was really being called to create in my work.
I was able to see the throughline that ran through all of my interests, gifts, callings and struggles - and see that they were not so random, as I had originally thought.
This newfound insight created not only clarity in who I was, gifts, and how I was seemingly “built” to serve - but it also unlocked a new conviction and level of self-trust that empowered me to be able to trust in myself and my inner guidance moving forward in my business.
It was this very experience – this powerful journey of self-rediscovery that I was intuitively led through – paired with the proven processes that I had established over my 20+ years of experience defining and developing brands for my hundreds of clients big and small – is what became the very foundation upon which MirrorBrand was created.
Creating a MirrorBrand means aligning who you are on the inside with how you show up on the outside.
It requires reconnecting with who you truly are…
And bringing your seemingly disparate puzzle-pieces and parts under one identity…
So that you no longer feel stuck, scattered, or stifled…
Or feel as though you have to shapeshift or hide parts of yourself or your gifts…
And you can start showing up powerfully and purposefully in a way that ONLY you can….
Visually.
Verbally.
Viscerally.
Because when you (re)build your brand this way – from the inside-out…
You naturally stand out from others in your space…
You become inherently magnetic – attracting perfect-fit clients, and opportunities with ease…
And you make the mark that you were born to make…
All you need to do is give yourself permission to look in the mirror.
" ...One of the best investments I've made - not only in my business, but in myself."
“This has been one of the best investments I've made, not only in my business but in myself.
MirrorBrand helped me finally see who I am and what I uniquely offer to the world. The process not only transformed brand – it actually changed how I do business ... "
-Valerie Jeannis | Speaker, Author, Founder of The I Dare To Dream Project
AT-A-GLANCE
The Format & Experience
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Through a mixture of LIVE Zoom based workshops with Sarah, comprehensive video/audio recordings and experiential exercises, you'll work step-by-step through the signature phases of MirrorBrand™.
A weekly Work-it-Book will help you focus your work and will serve as a record of your progress. The refined contents of your Work-it-Books will become your final MirrorBrand™ Book
Live Workshops are always held on Tuesdays from 2:00-3:30pm EST, recordings are made available if unable to attend live.
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You’ll be in excellent company. I hand-pick a maximum of 20 incredibly talented, driven creative entrepreneurs + professionals to participate & collaborate. After all, multiple brains on your business always leads to bigger breakthroughs.
Each cohort brings a unique synergy, and each member brings their own unique strengths and expertise which, when combined, creates a powerful think-tank.
Over the last 5 years, we’ve seen a multitude of powerful partnerships, working relationships, strategic collaborations and lasting friendships emerge from this container.
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You will also have access to a private 60-minute coaching / consulting session with Sarah to use at any point throughout our journey for a little extra personalized guidance, support, and expert vision on your business and brand (a $750 value).
If opting for the PLUS options (detailed below) you will also receive an additional 4 private sessions with Sarah along with private Voxer access for additional 1:1 support.
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Each Friday afternoon from 2:00 -3:30pm EST, we'll also (optionally) convene as a group to interact, review your progress, problem-solve, brainstorm, and finesse your select business, brand and mindset challenges using a “Hot Seat” format.
This provides the time and supportive space to explore and try on new possibilities, brainstorm, talk through ideas, and work through any mindset challenges that may emerge along the way (because they often do with a transformation of this caliber).
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Share any thoughts, questions, and aha’s in the Private Facebook Group. This is as useful as YOU make it.
We’ll be using the space to collaborate freely and frequently.
I - along with your fellow creative cohort members - will be there to address anything and everything related to your progress, fears, and actions.
The Journey
The MirrorBrand Method™ is my comprehensive, proven framework designed to help you to redefine your brand and (re)align your business from the inside-out.
Each phase builds seamlessly on the next to create an elevated brand platform, identity and presence that uniquely positions your business for aligned, exponential growth and enables you to show up and shine in a way that only you can.
Here's an overview of what we'll dive into...
01 – Self Reflection
Dive deep (very deep) into who you are to (re)discover and (re)define what makes you and that-thing-you-do incredibly distinctive so that you can clearly and confidently OWN it.
We’ll also work to identify your unique strengths, powers, and passions, identifying ways to weave more of you and your magic into your business to create a foundational alignment.
02 – Strategy
Create a clear and compelling strategy that is designed to get you noticed for your magic in all the right ways and to stand out as the one-and-only in your space.
03 – Story
What’s your story? We’ll identify your core story and determine how to elegantly and impactfully weave it into your brand and business in a way that will create a compelling connection with your perfect-fit clients and customers.
04 - Statement
You’re the face of your brand, the heartbeat of your business - therefore your business and brand starts with you. In order to truly make a statement, we need to determine the core message(s) that you want to send - visually, verbally, viscerally.
05 – Style
You: unapologetically amplified. With the foundation in place, we’ll shift our focus to determine how to best express who you are and the magic that you make in the world through your visuals and your voice. Our focus will be to establish a compelling visual and verbal identity - all borne out of the unique way you express your personality to the world.
06 – Spin
Elevate your brand to a level that makes them stop upon entry with a unique creative concept to serve as your brand’s golden thread. This is the secret sauce to creating compelling, cohesive brands that jump off the page (and into your heart).
07 – Synthesis
We’ll work to button everything up, finalizing how the pieces and parts of your brand puzzle fit together. Now? You’re ready to bring your brand to life and embody your next-level business.
The Final TAKEAWAY
The MirrorBrand Dossier
MirrorBrand culminates in the creation of your final MirrorBrand Dossier - a complete summary of the crucial elements of your MirrorBrand work. It’s a living breathing document that'll serve as your brand’s “north star” - guiding everything from how you explain who you are, what you do, how you do it differently, how you tell your story, and beyond.
It’ll help to guide your brand through implementation, ensuring a couture cohesion across each and every touchpoint whether you intend to outsource, DIY or do a little of both.
It’s time to create an up-leveled brand and business:
One that lights you up on the inside and shines brilliantly on the outside.
One that captures the fullest expression of who you are.
One that is sustainable and can grow and evolve along with you.
O P T I O N _ O N E
MirrorBrand
This experience Includes:
-MirrorBrand content delivered via a mixture of Live Workshops and pre-recorded content.
-1 Private 60-minute session with Sarah
-Weekly group hotseat coaching session with Sarah
-Private Facebook Group with support from Sarah for guidance
-Masterminding with a select group of likeminded creative small business owners
-Bonus Implementation Workshop
$4950
Payment plans available
O P T I O N _ T W O
Private Upgrade
This experience Includes:
Everything included in the standard MirrorBrand experience
PLUS
- 4 additional 60 minute 1:1 sessions to use any time during your journey and up to 1 month after we wrap up.
- Private Voxer access to Sarah for additional support.
This is essentially a hybrid option that will get you a bit of the best of both worlds - the power of the group along with some of the additional guidance, direction and expert vision from Sarah that she is able to provide within a private container.
This option is available to a maximum of 5 people.
$7450
Payment plans available
Apply now for the Winter 2024 Cohort
Hillary completely reimagined her specialty + positioning and developed a new brand around her refined direction
"...MirrorBrand blew me out of the water."
"I'm not new to this brand thing. It's a huge part of my work and my business...but what we did inside MirrorBrand blew me out of the water.
It's not just about the "who are you/who do you serve/ what do you wanna look like?" It's deeper – much deeper.
So many times in my branding journey I've second-guessed. Struggled. Put things out there that didn't feel quiiite right, or couldn't evolve with me. What I created in MirrorBrand is head and shoulders over any of that.
Hillary Weiss | Positioning Coach + Creative Director
Are you ready to Reimagine your Brand With Me?
If you’re ready for a shift, a change, a true and sustainable “uplevel” across your business, your brand, your being…
(And you know this shift isn’t about putting lipstick on your logo)
If you’re ready to create something new, something different, something completely unique to you…
Something that truly lights you up…
Stirs your soul…
Packages + showcases your unique gifts and multiple passions...
A brand that not only reflects who you truly are - but one that allows you to step into your fullest expression...
and can evolve along with you as you do…
You’re ready to create a MirrorBrand.
The journey begins January 2024…
Not yet ready for MirrorBrand?
Hop on the waitlist to receive information about upcoming cohorts.